In Catalonia there's a traditional food called "botifarra" which is similar to a sausage. When we gather to eat botifarra, we call it "botifarrada". 

This poster was to announce a popular botifarrada in the Raval, where there is this fat cat from the artist Fernando Botero.

And because the client loved it, they comissioned another one for a Christmas event a month later. In Catalonia we celebrate el "Caga Tió", which literally traduces to make a log shit himself; we cover it with a blanket and the kids hit it with a wooden spoon singing songs until presents appear under the blanket.

The event took place in the Raval as well, so I used the Botero's fat cat once again covering him with the traditional blanket to give him the appearance of the Tió.